The Foster Care Co-operative (FCC) – a national foster care organisation – are very pleased to announce that the wonderful Neil Morrissey will be the ‘voice of FCC’ – for its national radio commercials over the coming year, and possibly beyond.
Neil recorded his voice at Global Radio’s Leicester Square studio in London earlier in July. The recording session was attended by Dan Rosewarne, who handles all the marketing for FCC.
The radio commercial is actually a poem, written from the point of view of an adult that used to be in care. Neil was genuinely moved by the poem, and commented that the FCC were ‘doing a great job’.
Neil himself was in foster care as a child, and was very generous and open to share a little of his experiences whilst at the recording session.
The ads will be aired nationally in September to promote FCC as a not-for-profit, unique and transparent fostering organisation. The agency will be promoting its foster carer recruitment events using the commercials.
Steve Field, FCC’s Director of Child Care for England, said: “We are delighted that Neil Morrissey is the ‘voice of FCC’ for our foster carer recruitment campaigns. Neil has a real understanding of the fostering task, being a care leaver himself – and his passion for raising awareness about the national need for foster carers makes him a great ambassador for the fostering sector.”
The Foster Care Co-operative have previously won a radio commercial award, presented by the Wireless Group. The commercial, entitled ‘Unseen’, featured three different actor voices, charting the emotional journey of a fostered young person all the way to adulthood. The message being that with the support of foster carers, children and young people can turn their own lives around.
FCC’s not-for-profit and co-operative status mean that they do not advertise for commercial gain. All surplus income after expenses are ploughed straight back into providing more training and support for their foster carers.